Getting the details correct can be the difference between making or losing a sale. Here is an example of a real, unaltered description on Amazon of an LED Light Strip kit for sale and what we can do to make it more informative and appealing to the consumer.
(Actual Description) Remote and App Control:Our led lights for bedroom 65.6 feet,2 rolls of 32.8 feet, with 16 million colors and 4 flash modes not only can be controlled by the remote but also simply slide your fingertip on color scale on your smartphone app to find favorite one for different segments
(Corrected English) Control with Included Remote or App: With 16 million colors and 4 Flash Modes you have virtually unlimited options to light up your favorite room or accent special furnishings with the touch of a button. Plus, you can control each light strip independently for unique lighting effects.
(Actual Description) Bring Music to Life:With built in high sensitive mic,the led strip lights dances to the ambient sound;Even you can change colors with a few words if you want
(Corrected English) Enhance Any Musical Experience: These amazing light strips can be programmed to seamlessly pulse to your favorite music. And with the integrated, highly sensitive microphone, a simple voice command can vary colors in the process.
(Actual Description) 65.6 feet Length:65.6 feet led light strips is long to cover the whole place;Perfect for bedroom, living room, kitchen, stairs, etc;Cuttable design can adjust the length of light
(Corrected English) More Lights Equal Great Value: Each light strip is 32.8 feet in length providing ample lighting for a large area. Want more? No problem...you can easily connect two strips for a total of 65.6 feet of coverage and control their functions individually or in unison. They can even be cut to length for a flawless, custom install.
(Actual Description) Timer Sunrise and Memory Function: The led strip has color memory and setting the time function,so it can automatically turn on and off
(Corrected English) Timer Options: Wake up to a lighting experience or have a warm glow welcome you when you walk in the door. This unique lighting strip can be programmed via memory/timer functions to perform automatically when you want them to.
(Actual Description)Self Adhesive:The led lights has a strong adhesive that can be fit on any dry and flat surface;please test the led light strip before installation
(Corrected English) Stick it Where you Want it: The LED LIght Strip features a strong adhesive backing so you can place it where you want, just like a roll of tape. (We suggest testing the light strip on the intended surface prior to installation to ensure proper adhesion.)
The actual Amazon version of the product's description is pretty obvious to an American, or English speaking person, that this product is not produced domestically. This can raise concerns regarding quality control which can affect a sale. Getting the description right can help your company beat out the competition.
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